Millenials event

Event branding

Initiative hosted an event revealing the aspirations, habits and worries of Millennials from its new research.


Initiative's Lab (the in-house design division) branded the event, producing a creative range of products, including a zine-like booklet, showcasing the research, a range of name tags, posters, banners, as well as free-standing elements promoting the event, such as large 'photo frames' to use for sharing photos on Instagram.

The event was held in a trendy pub, where the invitees were invited to drink, chat, and take photos.

The brand's krafty look focuses on cut-out shapes and bright colours, to represent the findings on the behaviours, habits and lifestyles of millennials.

© 2019 by Magdalena Werner.