Wave 8 research book

Brand identity

This is the 8th book in a series of annual reports showcasing Universal McCann’s media research on online content.

UM’s Wave is the world’s largest and longest-running social media research study. Covering 75 countries in total, it represents the views, needs and behaviors of 1.3 billion of the world’s most influential internet and social media users.

As the book concentrates on people, we used vector-lllustrated, simplistic characters to accompany the research.

The design of both the book and the characters were made to look modern and dynamic to represent current trends, yet, it had to fit in with previous book designs to create a continuous flow in the series.

© 2019 by Magdalena Werner.